We’re back!!!

It’s been a week since ASW 2012, and wow time flies! With a sell out show and the largest Affiliate Summit to date, ASW 2012 was another conference success. Between the Meet Market, Booth and parties, we were able to catch up with some current clients, as well as meet many new people. There was a great turn out!

 

Clicky was able to set some time aside to mingle with the crowd and take photos with fans, including Clickbooth employees. If you didn’t get a chance to snap a photo with him at ASW, don’t fret, he’ll be around at ad:tech San Francisco.

If you’ve been to Affiliate Summit, you know that things don’t end after exhibit hours. The night is filled with networking, dinners, and parties that top Kim Kardashian’s $10,000,000 wedding. Okay, so maybe not, but definitely some great parties. Clickbooth offered party go-ers something different this time around and hosted a fight night with Randy Couture. If you didn’t get a chance to meet him, I can say for myself, AWESOME guy. Out of the handful of celebrities I’ve met, he was the nicest. Ironic when you consider he was paid to beat people up. Hopefully you were able to make it and meet the UFC hall of famer!  If Randy Couture wasn’t your cup of tea, then I am sure the open bar, fights, and go-go dancers provided plenty of entertainment.  You can check out some photos on our facebook page: http://www.facebook.com/media/set/?set=a.10150470800170866.362482.102396690865&type=3 . If you were in attendance, tag yourself :) I will also be adding more pictures as I get them, so be sure to check back!

 

  


So you stopped by our Meet Market table or booth and you left the business card you grabbed in Vegas… no worries, you can get all of the show team’s information below. We even included pictures to jar your memory, if needed! Reach out, we’d love to hear from you!!

 Thanks for a great show!  We’ll see you at ad:tech San Francisco :D

 

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Its that time of the year again. Affiliate Summit West will be held in Las Vegas, NV, January 8th-10th at Caesar’s Palace. The who’s who of Affiliate Marketing will all be gathered in one place for this three day event. This sold out conference is known for hosting industry leaders in agencies, affiliates, merchants, networks, and vendors, as well as some of the biggest parties across the country.

This year, Clickbooth will host one of the most unique parties of any conference yet. Live fights, DJ, go-go dancers, celebrities, and an open bar for everyone can all be found at Affiliate Fight Night presented by Clickbooth, Calculated Creativity, Authorise, Optizmo, Molding Box, and Dating Gold, UPforIt, and SiteScout. Xtreme Couture is the place to be Monday, January 9th from 10pm-3am. There will be a bus taking guests from Caesars Palace to the party all night long, so keep your eye out for the “Affiliate Fight Night Bus”. No fight night is complete without one of the most well-known MMA fighters in the world, Randy Couture, in the house.  Just like any venue, space is limited and we have filled up fast.  Be to RSVP to reserve your spot and get on the list: www.affiliatefightnight.com

Come party alongside Randy Couture and the industry’s finest at Affiliate Fight Night presented by Clickbooth, Calculated Creativity, Authorise, Optizmo, Molding Box, and Dating Gold, Monday January 9th. If you would like more information on sponsorships or VIP ringside tables, please contact Lyndsie Ezell– Lyndsie@clickbooth.com.

 

*Guests must RSVP at www.affiliatefightnight.com

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The month formerly known as November, picked up a new name in 2003.  Movember, what many people around the world now call the month of November, originated in Australia where the goal was “to get 30 men to grow their facial hair for 30 days to draw attention to men’s cancer, specifically prostate cancer.” Movember now has world-wide participation and, raised over $174 mil

The Rules of Movember are clearly stated on the official website, Movember.com:

1.  Once registered online, each “mo bro” must begin the 1st of November with a clean shaven face.

2.  For the entire month of Movember, each “mo bro”must grow and groom a mustache.

3.  There is to be no joining of the mo to one’s sideburns. (That is considered a beard.)

4.  There is to be no joining of the handlebars to one’s chin. ( That’s considered a goatee.)

5.  Each “mo bro” must conduct himself like a true country gentleman.

 

A few Clickbooth employees took on the Movember challenge to raise money and awareness for prostate cancer. 

Steve Ehrlinspiel

Steve wanted to participate in raising money for charity, and has been known to grow a mustache from time to time. “It was fun seeing my coworkers join in the experience.  My vote for best mustache goes to Paul Mazzapica because he looked the most ridiculous; however, I was surprised by Richards lack of growth by the end of the month.” Steve’s tips for growing a successful mustache are to make sure you condition and comb regularly.

Steve Week 1:                                       Steve After:

Paul Mazzapica

“I accepted it as a challenge to grow the most aggressive mustache in the office.” Paul thinks that out of the four guys who participated, he had the most solid and powerful ‘stache, and quite impressive for someone’s first time ever growing one.  He kept his mustache looking sharp by shaping it with a 10 in. Bowie Hunting Knife.

Paul Week 1:                          Paul After:

Chris Butlin

Chris took this opportunity to help fight cancer, and grow his first mustache with support from his co-workers.  He also thought that out of the four, Paul grew the best mustache because it looked like a paint brush under his nose. When asked how he kept his mustache so well sculpted, Chris replied, “Mine just naturally grows beautiful and creepy like that.”

Chris Week 1:                                   Chris After:

Richard Iwanik-Marques

Richard was the fourth member of the Movember crew.  I’m not even going to try to summarize Richard’s experience; here it is uncut:

“I wanted to to take part in Movember because I knew it was for a really good cause, and I figured I might as well try to grow one at some point.  I’d heard about it [Movember] but could never find a group of guys cool enough to actually go through with it.  Little did I know that I can’t even grow a mustache.   At the end of the 30 days, my upper lip looked like when the coolest kid in middle school is first starting to grow facial hair, so he doesn’t shave to show it off.  It wasn’t even close to a legit stache. Paul had the best mustache, hands down.  His stache was bushy, full, and lush.  He actually looked pretty handsome and manly. I think he should treat every month like Movember, because shaven Paul is boring.”

Richard Week 1:                          Richard After:

 

We are proud of our Clickbooth guys who chose to help make a difference in fighting and finding a cure for prostate cancer.  If you would like to register for next Movember, donate to the cause, or would like more information on Movember, please visit movember.com.

 

Who had the best, worst, creepiest, etc. mustache?  You be the judge!  Let us know in the comments below!

 

 

             *None of the above grooming tips are endorsed by Clickbooth.com, and are strictly in good humor.

 

Guest Post: Caitlin Schaffstall

 

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Yesterday afternoon, the Food and Drug Administration (FDA) and Federal Trade Commission (FTC) issued a press release advising that they sent Warning Letters to several sellers of over-the-counter weight loss supplements containing Human Chorionic Gonadotropin, commonly referred to as “HCG.” The letters warn those companies that they are violating federal law by selling drugs that have not been approved by the FDA.

The recent developments make it clear that the FDA classifies HCG in any form or composition, as a drug. And as a consequence, the marketing and sale of over-the-counter products containing HCG is, per se, against the law.

Therefore, Clickbooth has decided to permanently ban the marketing of products containing HGC on its network. Clickbooth’s Compliance Team has repeatedly been leaps and bounds ahead of other networks and this ban is in line with our business practices and corporate mission. In the interest of consumer safety, we expect the rest of the industry to follow our lead. For more information, visit http://www.fda.gov/NewsEvents/Newsroom/PressAnnouncements/ucm282334.htm

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As the holidays draw near, it is important to reflect on the blessings that have been bestowed upon us. While we here at Clickbooth have flourished, we know that for others the year has been hard. As a company, we pride ourselves not only in our success as a business, but also in our efforts to give back to those in need. Every year around Thanksgiving we participate in a canned food drive to help those less fortunate and ensure that they have a meal to go home to, and this year is no different. We are working directly with All Faiths Food Bank to help feed those in need in our community.

The All Faiths Food Bank and their more than 160 partner agencies, distribute food to more than 7,100 people weekly in Sarasota and DeSoto counties. With our donations we can rest easy that families in our community will be enjoying Thanksgiving this year with food in their bellies and love in their hearts.

Leave us a comment and let us know what your company or other companies in your community are doing!  We’d love to hear about it :D

Guest Post: Vannesa Iscoa

 

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If you haven’t seen Clickbooth ad panels when perusing your morning news, weather or gossip, then you’ve clearly been living under a rock. Last fall Clickbooth launched their newest brain child, CB CPC, a full service CPC ad network. Our vision is simple, provide advertisers with a high level of premium site impressions, full service managed accounts, industry competitive bids and complete transparency.

 

We are going to be making quite the debut at Ad Tech NY this November, so we wanted to make sure you know what we are all about.

 

Five Things to Know About CPC:

 

1. It’s all about the traffic sources. Any ad network can sell impressions, but if they aren’t quality impressions, then you are just throwing money out the window. We work solely with Premium Publisher sources. Our media buy team works hands on with Market Research and Advertiser requests to make sure that they only bring on the highest valued sources. We are currently running on: MSNBC, CBS, NBC, FoxNews, La Times, Whitepages, Health.com, etc.

 

2. So you’ve decided that you like the traffic sources an ad network has to offer. Now what? Well the next step is setting up a campaign, deciding what sources to run, where to set your bids and then closely monitoring it after launch. We offer full service managed accounts, for free. Yes, you heard me correctly, FREE. Why? At the end of the day we aren’t successful unless you are. We have two teams solely dedicated to the success of your campaigns. Our campaign administration team sets up all of the ads and bids based off your particular vertical. In addition, we have team of optimizers and their sole purpose is to optimize campaigns day in and day out. Let’s not forget about your advertising consultants. They are the individuals that have a birds eye view of what’s working and not working. You will be able to utilize them for CTR improvements, creative recommendations, etc.

 

3. Show me the money! In the sport of media buying it takes money to make money. However, the amount of revenue you earn has to outweigh the amount you spend. Premium traffic sources don’t come cheap. Luckily, with our CPA reputation and expert media buyers we are able to bring on the highest level of sources and pass them to our advertisers at competitive bids. At the end of the day, our goal is for our advertisers bring home the bacon.

 

4. So now you are up and running, placements are selected and bids placed. Once enough data is in, the next step is optimization. It’s important to figure out where your campaign is succeeding and where it’s failing. Oh wait, you can’t see that? That sucks! You must be running on a blind ad network. Fortunately for you, CB CPC is completely transparent down to the URL level. You have access to all of the same statistical information that we do. So whether you go the managed account route, or decide that self serve is a better fit, you have full control over what goes on in your account. Our system allows you to simultaneously see performance, pause and un-pause sources, and increase and lower bids.

 

5. Enough said. http://www.youtube.com/watch?v=vmXaMUvM0Ko

 

What are the future plans for CB CPC? World domination, obviously. On a serious note, we know you’ve seen us, now it’s just time to experience us. Our plans for the future are huge and we want you to experience this monumental growth with us. Still have questions? Stop by booth #1818 and let’s chat…

 

Guest Post:

Brittany Gratton, Sr. CB CPC Advertising Consultant

Chris Butlin, CB CPC Publishing Account Executive

 

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