By Ziare Brown / firstname.lastname@example.org
It is a known fact that affiliate marketing is an industry that is growing at a phenomenal rate. With this growth comes constant maintenance of new and current programs. We take pride that we have continued to lead the industry with compliance. Our new program in the limelight today is retention guidelines:
Retention offers – advertised programs that engage consumers in recurring monthly charges
Industry issue – consumers receiving overcharges and advertisers getting chargebacks.
Clickbooth’s solution – To create a set of guidelines that protects the consumer and will increase the longevity of a campaign.
Participating advertisers as well as the public are encouraged to view these new guidelines at http://www.clickbooth.com/compliance_continuityretention.html
“The industry needs a standard that consumers and advertisers consider the baseline of integrity,” says John Lemp, CEO of IntegraClick, the company behind Clickbooth. “We’ve been working with the biggest players in the field, on both the product and the merchant systems sides of the field. What we’ve established should provide significant support to both parties, and increase mutual trust as well.”
These guidelines are the first in the industry and will be strictly enforced. The new program has already been creating some buzz in the press. Details of the regulations cover payments terms, refund/cancellation policies, standards regarding potentially false or unsubstantiated claims to promote product, and pre-authorized electronic fund transfers, in accordance with the EFTA.
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