Tips for Optimizing Landing Page Images
This is the second post in our new series “Transforming Your Landing Page Into a Converting Machine.”
Making money as an affiliate doesn’t come without hard work, learning, and continuous testing. You must capture a website visitor’s attention – in a society that has no attention span. (A.D.D., Anyone?!) In order to convert visitors into buyers, a landing page must resonate with your audience at an emotional level. Are your images contributing to or detracting from your landing page’s primary objective?
Here are a few tips to think about when optimizing the images on your landing page…
Images should make the Call-to-Action Compelling
Some may argue that anything that detracts from the Call-to-Action should be eliminated. Using that logic, you’ll most likely end up with a boring white landing page, some oversized text, with a big red arrow gif centered and pointing down to an email submit box below. (You know what I’m talking about.) Sure, a heat-map will show that the red arrow is a major focal point. However, just because something attracts attention, does not mean it is converting into reasonable action.
Don’t Go Overkill
Images should help to clarify your message, not distract your visitor’s attention. That last thing you want is visual clutter – which makes visitors feel confused, distracted, and anxious. Avoid going crazy with images, or using oversized images that take up too much space or increase page loading time.
The Power of Using Faces
According to a plethora of scientific research, humans are automatically drawn to images of human faces – even amidst vibrant scenes filled with different objects. Out of 600 muscles in the entire human body – 90 are in the face, 30 of which are used to purely express emotion. If there is anything that can communicate emotion the instant someone lands on your landing page, it’s that of real people!
Some argue that images should be placed directly above the call to action, while others feel images should be placed on the right or the left-hand side. This is where Split-Testing plays a major role, which we’ll touch on in a later post. Eye tracking studies reveal that the human eye travels in a Z (sometimes an F) down the landing page – the eye enters at the upper-most left-hand corner, sweeps to the right, back down diagonally, and the starts to get lazy below the fold. Therefore, if you want the image to create an emotional impact, make sure it’s placed above the fold – and that there enough space between the image and the ad copy.
Also, be sure you understand the various types of licensing associated with images and beware of copyright infringement. Flickr is a great source for high quality images shared under a Creative Commons License.
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What did we miss? Share your tips on optimizing landing page images in the comments section below!