I have seen no other social network that has been as successful as Facebook. The way it reinvents itself is like seeing Lady Gaga go through her costume changes. The methods that it goes through in its business tactics would make Donald Trump fall down on his knees and surrender. That is why it is the most used social media outlet with over 500 million active users. The keyword here is active. Which means big payouts for affiliates! Don’t you like the sound of that?
Facebook ads have been fairly new since Mark Zuckerburg finally realized that he could make money off his baby. In recent months, even the past few weeks, I have seen a constant stream of tweets about Facebook ads. If you’re not on board, now’s the time to get started.
Here 4 key marketing tips when creating your Facebook Ad. To show you how to effectively market to consumers, I have used one of Clickbooth’s exclusive offers from our affiliate network.
1) Grab their attention
Since this is an offer for comparing car insurance, don’t just put car insurance as the title. GRAB THEIR ATTENTION! See how I just grabbed yours? This is just one marketing technique. I wouldn’t suggest using it for a Facebook ad. It’s a little annoying. Just think about some of the titles that you would click on. Ask your friends and family and see what titles have stood out to them.
The Body Text
Include an enticing, but informative, description to make them want to click on your ad. Tease them. Make them beg for more. Tap into their curiosity. If you type “see above,” I suggest you start looking for a job as a trash collector. They actually make some good money.
Look for images that will draw people in. The easiest way is to use an eye-catching color. Since Facebook’s colors are blue and white, go for other options. I went for red with my picture because it stands out the most and makes people stop and look.
2) Define who you want to target
Facebook gives you a count on the right hand side with an estimated reach of your target market. The number fluctuates depending on the description you put in the fields to the left. Use it to your advantage. You can read more about this topic on Inc.com.
If your offer is local, it’s just common sense to cater towards the city and state that the offer is at. Even if it isn’t, tailoring it to where most people would purchase this product may lead to less competition, thus more clicks.
I selected 18-40 year olds as my target demographic because no 14 year-old is going to be on the road (if there is…watch out!) and 65 year-olds either have their kids drive them around or they stay at home. Ok…yes I know, your 70 year-old mom has a Facebook and still goes out for joy rides, but you want to target the consumer who is MOST LIKELY going to click on your ad.
Likes & Interests
This is where you will get the most bang for your buck. The more words and the more specific you describe your consumer and their interests, the closer you will get to reaching your target market. Facebook uses a tool that matches the words you listed with the words that people put in their profile to describe themselves and their likes. Use this to your advantage.
3) Insert keywords
I came from an SEO background so I LOVE keywords! Although not as powerful yet, having the right text would give your ad searchability. Google Analytics is a great tool when it comes to keyword research. You can find which keywords are clicked on the most and apply that here.
4) Compare your offers
Track your offers and compare them. Find out how many times an ad gets clicked and see if it’s less or more than your other ads. It will give you a future reference on which offers have been working for you and which ones have not. You may be an affiliate who gets lots of clicks on an ad for Pampers diapers because you are a mom, but fail miserably when it comes to an ad on Nitro Tech Muscle Building formulas. But then if you are a mommy body builder, well…I’ll just keep it mum.