Yesterday, I tuned into the Facebook Live Streaming press conference when Mark Zuckerberg, Founder of Facebook, announced the unveiling of Facemail…or Facebook Mail…or Google Wave II the Facebook Version…or whatever else you want to call it.
“It’s Not E-mail”
The new communication platform that Zuck officially calls the “modern messaging system” consists of three components: 1) seamless messaging, 2) conversation history and 3) a social inbox. He says that it is “not an e-mail killer.” Zuck doesn’t want to call it e-mail because it is only a fraction of the whole picture. He further states, “We don’t think a modern messaging service is going to be e-mail.”
Integrating Various Methods of Communication
With this innovation (I actually believe that Google already came out with this…remember Google Wave?), Facebook is looking to integrate e-mail, chat, IM, SMS and text. These outlets of everyday communication will be sent to your facebook account and you will reply with your @facebook.com address within Facebook, thus never having to log out. The conversations will all be updated in real-time.
Emails that don’t end in @facebook.com
What if Grandma doesn’t have a Facebook account? Wait…hold on. You’re telling me that your Gram doesn’t have a profile? Whaaaaaaaaaaa? In the case that she doesn’t (hahaha…give me a minute to catch my breath), her email will go to a separate inbox. You are able to filter her messages and set your preferences to allow her emails to go into your main inbox. Any conversations that you have with her will all be in one thread.
So what does this all mean for affiliate marketers?
“The advertising works the same way with Facebook…our ad system is generated on what the user puts in.” – Mark Zuckerberg
Zuck says that there are currently 4 billion personal messages sent per day. With the new platform, it will allow more inventory, more pageviews, a more targeted core audience and an overall newer way to market and sell products. Affiliates have been hitting hard on Facebook Ads and they’re very successful at it. With this roll-out, other sources will see a traffic decrease while Facebook will see more of a traffic increase…meaning more eyes for your ad. Yay!!!