CB|CPC Newest Feature: Customizable Ad Copy

Have you checked out the newest feature of CB|CPC? The latest & greatest addition went live in Beta a few days ago and offers advertisers the option to customize their ads even further. CB|CPC Beta testers can now insert <city>, <state> and <country> tags in their headlines and descriptions, which will populate their ads with the geographic information of the end user when the ad appears. The tags are just another way that CB|CPC continues to evolve and offer users a multitude of features to optimize their campaigns.

Customize to Captivate

Now, creating a customizable ad copy has been a proven tactic for enhancing campaigns for a while. But even being in the industry and being familiar with the “tricks of the trade” so to speak, I know that I am still more likely to look twice at (and conceivably click) an ad that says “Great Sarasota Restaurant Coupons!” instead of just “Great Restaurant Coupons!” It’s simply how we’re programmed, so why not maximize your CTR’s by cashing in on our inherent curiosity!

Target, Test, Repeat

And if you’re looking to get really targeted, use the tags along with CB|CPC’s location, category and keyword  features to set certain offers to only show to customers in specific regions, with certain interests or who are searching for relevant keywords. Whatever you decide to do, remember to test, test, and test some more, so you can understand what works best and continue to optimize your page.

New Features Coming Soon

As CB|CPC nears its public launch date, we’ll be updating you with even more exciting features being added to the platform, so be sure to follow us on Twitter and Facebook to stay in the loop! ;) If you want to know more about CB|CPC, check out the benefits for publishers and advertisers on our website, then sign up and start rocking your own CPC campaign!


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Comments

  1. Todd D says:

    I love the new customizable feature, and anything to make more money sounds good to me!

  2. Adamson says:

    Its a nice feature added to the system.

    Thanks

  3. Michelle says:

    Anything to increase targeted customers sounds good to me!

  4. Jennifer says:

    That’s really terrific. I look forward to seeing more improvements from CB

  5. It’s cool gotta love it.

  6. scott braun says:

    You are great. Thanks for sharing this.

  7. Ben W says:

    I wish more companies would implement this. This idea rocks!

  8. Paul Cohen says:

    Great new feature! I look forward to see the other new features being rolled out

  9. What a neat feature! Thanks for that

  10. Thanks..
    I will try it!

  11. Alice D says:

    How do you become a beta tester?

  12. Mark Scott says:

    Interesting..
    Great suggestions! TFS

  13. Xavier says:

    Interesting, any case studies planned to see what type of results the changes will bring.

  14. jelina says:

    It’s so crucial to target your demographic. This will definitely give us better click-throughs.

  15. Karen says:

    Very interesting post. I’m looking forward to using these new features.

  16. Ilya says:

    Gotta love this feature. Thanks for adding again a useful feature.

  17. I’ve been waiting for something like this. Thanks for adding it!

  18. Great suggestions. It’s important to know your target audience and aim your ads towards those who you want clicking your ads.

  19. Helpful post, thanks! I have been trying to figure out new ways to maximize my CTR! Thanks!

  20. Thanks for sharing the updates about CPC! I’m sure these new features will increase our revenue. Can’t wait to see the results these changes will bring.

  21. allen says:

    I’m a new fan for your blog.

  22. Jackson says:

    Great post, very useful and will have to look into these new feature further.

  23. Isaiah says:

    Looking forward to implementing the new features, thanks for sharing these tips.

  24. erica king says:

    People mistake this for geo-targeting, which it’s not.

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  1. [...] ClickBooth’s Affiliate Marketing Blog: CB|CPC Newest Feature: Customizable Ad Copy Written by on December 22nd, 2010 Have you checked out the newest feature of CB|CPC? The latest & greatest addition went live in Beta a few days ago and offers advertisers the option to customize their ads even further. CB|CPC Beta testers can now insert , and tags in their headlines and descriptions, which… View full post on Affbuzz RSS Feed [...]

  2. [...] This post was mentioned on Twitter by Yvonne L-Marchant. Yvonne L-Marchant said: CB|CPC Newest Feature: Customizable Ad Copy: Have you checked out the newest feature of CB|CPC? The latest & gre… http://bit.ly/g5wvBl [...]

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