Affiliate Marketing Predictions for 2011: Will You Make The Cut?

What do football and affiliate marketing have in common? Surprisingly, a lot. Both involve diehard passion, planning, and performance. You eat, sleep, and breathe football. You’re emotionally connected, and whether you admit it or not…you’re hooked. What does this have to do with affiliate marketing? Think about the driving force behind your connection to football. You’re already a conversion, used to be a click, and soon to be a lead. But, how did you get there?

Tapping into peoples’ emotions to drive a sale is nothing new. Humans are inherently emotional beings that expect remarkable benefits for minimal cost and effort. We see this emotional sales tactic slapped across landing pages all the time…“Lose Ten Pounds In Two Weeks!,” “Help The One You Love Quit Smoking,” “Melt Away Cellulite!” It’s the basic fundamentals of sales 101 – people buy with their emotions.

However, it’s 2011 people. Triggering basic human emotions to turn a click into a conversion isn’t going to cut it. How do you feel about moving away from typical banner ads that are all dressed up in bullets and a button and ditching standard vanilla landing pages for good? If you concentrate on creating real brand experiences, and take into consideration the following concepts below – you are sure to start the new year with more money than you’ll know what to do with.

Kick Butt Creatives

Banner click-through rates were at an all-time low in 2010. Surprisingly marketers are allocating more money for banner creatives in their 2011 budget. But, why? The online advertising landscape has changed. People have grown weary of banner ads and constant clicking. In 2011, you will see a shift towards tactical reach, not frequency. Forget aimlessly casting your banner ads and hoping that someone bites, because they won’t.

Tip: The trick is to not make your ads look like ads. Try implementing “richer” rich media to your creatives. It will allow the user to engage with a brand much longer than a standard banner and mobile ads. And, as a rule of thumb remember that interactive ads generate action. According to a Marketing Charts article, “User engagement and interaction are significantly improved in ads that leverage video and “richer” rich media compared with GIF and simple Flash rich media advertisements…”

Affiliate Groupon-Style Sites

As I mentioned above, consumers are attracted to real brand experiences and as social media continues to explode, consumers are feeling even more connected to brands. If you’ve ever been enticed by group discount buying sites like Groupon or LivingSocial, you’ve already gotten a glimpse into the future of AM. Affiliates benefit hugely by offering direct coupons, voucher codes, and promotions to consumers for exclusive one-time deals–further connecting the consumer to the brand.

Tip: Offering a limited number of affiliate “coupons” promotes exclusivity and encourages consumers to act fast. If you’re unsure of how many to offer, try a benchmark number for each offer, and optimize it according to how much traffic you receive.

Powerful Organic Content

We’ve got to create passionate communities that generate highly useful organic content to boost our search engine ranks! Come again? We’re not talking about FDA approved content here, but we are talking about the importance of user-generated content via forums, and comments on blogs and review sites. A crucial part of search marketing is blogging. Blogs are dynamic creatures that are really no different than websites, except for the fact that they are easier to optimize and allow you to generate an alternative method of traffic through RSS and links.

In 2011, you can expect to see user-generated content as the most effective weapon for increasing your Internet Marketing profits. But, like anything, it’s all about moderation and maintenance. Blogs naturally promote links and will increase your site ranking. However, they must be relevant and constantly updated. Audio and video are also two very important components that have been known to generate the most user feedback. Plus, they are extremely easy to implement. WordPress offers free plugins like PodPress and Audio Player.

Tip: An easy way to test the effectiveness of your content? Read it out loud. This is every writer’s worst nightmare, but a proven and free way to optimize your content. If your content flows and doesn’t sound robotic, you are good to go. Keep in mind that speaking to consumers isn’t brain surgery, and your content is the source of your selling power, so take it easy on the big words and complex language.

Mobile & Video Eye Candy

The Mobile Marketing Association predicts the global advertising market to grow to “$13 to $14 billion in 2011.” Location-based and personalization features are destined to dominate, and as mobile marketing continues to grow, we’ll see a rise in mobile affiliate sites. And you better believe that groupon-style affiliate coupons will flood mobile phones like no tomorrow.

However, video is the ‘reel’ deal for 2011. According to the Kelsey Group, “…59 percent of those surveyed claimed to watch online video, and more than half said they engage in some sort of response activity, such as visiting a Web site, going to a physical location or making a purchase.” That’s a pretty staggering detail to let slip through the cracks.

Tip: Want to amp up your landing pages? Implement video. We’ve already seen the selling power video holds, but stay tuned for richer, more personal user experiences. Asked for data collection? Let the form do the dirty work.

Touchdown Marketing

Think brand experiences. User dislocation is becoming a thing of the past as consumers continue to dodge online ads. Expect to drive more ad dollars in 2011 with powerful brand content, glammed-up creatives, and HIGH-quality imagery.

We can learn a lot from a football playbook, starting with the two-point conversion. Generally, as a lead shrinks, players tend to avoid the two-point conversion because it’s too risky. Similar to AM, when conversions are decreasing, leads are too. When this happens you know it’s time to devise a new game plan. Your consumers KNOW what plays (ads) are coming, and you aren’t going to win using your old tactics.

Tip: The second ‘P’ is something you should be doing as we speak, planning. Don’t take last year’s mediocre sales pitch and over-the-top promises and jam them into a run-of-the-mill design. These things aren’t going to get your customers on board. They know it’s coming and are destined to avoid it.


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Comments

  1. saman says:

    very nice post.thank you very muchhhhhh
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  2. Mike Deets says:

    May I just say what a comfort to find someone that truly knows what they’re discussing on the web. You actually understand how to bring a problem to light and make it important. More and more people really need to read this and understand this side of your story. I can’t believe you are not more popular because you certainly possess the gift.

  3. I definitely agree that affiliate marketing like a sport… And there are plenty of rough players in the game!
    Click Conspiracy recently posted..Who’s Stealing Your Traffic? Find out with Competitive analysis…My Profile

  4. Mike says:

    Fantastic article guys! Learnt some stuff too and great tips on the coupon-style affiliate marketing

  5. Dennis says:

    Really great article it was insightful and very encouraging. Will be sharing this site with my IM buddies

  6. Andre says:

    This article was insightful and very encouraging. The forecast you made for 2011 was spot on and as we draw in closer to 2011, I think we will see more marketing aims at your predictions. Great read I will bookmark this and share with my buddies.

  7. Sasha says:

    Great advice and good news for affiliates then in 2011

  8. Adamson says:

    Text messages are alos increasing today for advertising.

  9. Dominic says:

    Without thinking out book it’s becoming difficult to survive whatever the filed it is.

  10. John H. says:

    I can’t wait to tweet about clickbooth.

  11. Being no 1 is very difficult so all the companies are trying different methods to attract people.

  12. Stacie says:

    My business partner and I made a New Year’s resolution for our company. In 2011, we decided to increase our utilization of video marketing. We also decided to launch into mobile marketing, which will be new for us. After reading this post, I feel even better about our decision. I think we are right on track. Thanks for the great tips. Love you guys at Clickbooth.

    • Amy Capomaccio says:

      Thanks for the love, and right back at you! Mobile and Video are going to have a HUGE impact in 2011. You made the right choice, we wish you the best!

  13. In regards to sites that are rich in content – do you think it may go a bit overboard and make the website sluggish?

  14. Sam Harlan says:

    Nice! Thanks for the update! So what’s your 2011 resolution gonna be Amy? :)

  15. Olan Evans says:

    Great post. 2011 looks like it just might be a good year in advertising. Didn’t we say that about 2010 though? haha

  16. Erica King says:

    Oh how interesting, 59% of people surveyed watch online videos? That’s a great stat to know..thanks for mentioning that.

  17. I suppose in 2011 we can all resolve to work hard at our new marketing strategies.

    Cheers!

  18. Jan L. says:

    Man Vegas no fair!! lol Hope you didn’t lose too much at the casinos! xP

  19. Paul says:

    Very informative article. I completely agree with the comparison of Affiliate marketing to football…both definitely need lots of passion, planning, and performance. Great writing, btw.

  20. bolayer says:

    OMG That is too awesome! Great work,

  21. Carl Liszt says:

    Hey Clickbook! Wishing you a luck 2011! Cheers!

  22. Jose Cobo says:

    You are right..
    And E-Marketing is also best!

  23. Erich says:

    In 2011 my New Year resolution is to make sure the big “P” -planning is a part of my daily, weekly, monthly , and yearly activity. Clickbooth is the perfect tool to which we can set our goals and meet them. Thanks Clckbooth!

  24. david miller says:

    Great post. Nice info has been embedded in it.

  25. lees says:

    I hope that your tips would help me.

  26. Linda Song says:

    Thanks for supplying such great tips! Mobile marketing in 2011 is going to be hot!

  27. Cheryl says:

    Does “Touchdown” Marketing really work? I’m not sure as I always cancel those pages that scream ads

  28. Jean says:

    I just started affiliate marketing last year and did not do so well. So this year, I made a New Years resolution to learn as much as I can about affiliate marketing strategies and to do it right in 2011. I am glad I found this post because I think the information you guys at Clickbooth are providing is cutting edge. A lot of sites that I’ve look at are still pushing the “banner strategy”, and I, for one, am very tired of that format. Thanks!!

  29. BraydenMedia says:

    Today lot of companies are try lot of different ways to advertise themselves, In my view today social media is the effective and cheaper source of advertising.

  30. Chris Bowers says:

    Good call, especially with the banner ads. Interactive media/advertising is where it’s at now. I think just about everyone is sick of those huge intrusive banner ads taking up half the screen.

  31. Monica says:

    Quality content will always be King

  32. Justine says:

    I have a friend who has a jewelry store and says most of her sales come from those coupon sites

  33. This is one of the best blogs I’ve read all year. Thanks for the tips!

  34. Awesome update here…some very good insights into marketing. Guess we can only hope that 2011 will bring along a hefty turnaround for advertising.

  35. Lisa M. says:

    2011 is going to be great! Loving the article on affiliate marketing! Great stuff! Best Wishes.

  36. I’m impressed! I’m loving clickbooth’s marketing tips!

  37. Beth says:

    Excellent information. You have given some very “doable” strategies to create a more user/customer friendly presence online. 2011 should be a very good year! Thanks.

  38. Jessica H. says:

    Clickbook has great advice! Thanks! I’ll use this in my marketing plan this year!

  39. Lizzy says:

    Affiliate marketing and lucky 11, two things I <3!

  40. david brown says:

    I hope that your tips would help me.

  41. Keep doing the good work.

  42. Annie Loy says:

    Great info! In this first month of 2011 I think it’s important to make sure that the customer is attracted they that makes sense to them; they need a draw and I’m so convinced that Clickbooth and it’s great content will make that happen. My new year resolution is to make as many customers as happy as possible and draw them in by giving them what they want

  43. Malcolm D says:

    Clickbooth rocks!! Thanks for the ideas I will have to use them in my ads. Way to bring in 2011. You are helping me meet my Ne Year resolution to make it big in 2011

  44. Lets all hope 2011 can be a great and prosperous year for all of us! Good luck!

  45. My company just began implementing an affiliate program and it’s been working great. Thanks for this post, there’s some useful info I will pass along to my coworkers!

  46. Useful info! Seems like a lot of companies are beginning to implement affiliate programs in their marketing strategies.

  47. Great tips, thank you for including those!

  48. Lisa Le says:

    You are exactly right, it is a crucial element to search marketing! Good post!

  49. Hailey W says:

    I think we will see an explosion of tactics and methods hitting the mobile marketing in 2011.

  50. Personally I never click the banner ads, just been flooded with so many in the past that I do not even waste my time, can see more funding towards mobile or video marketing in 2011.

    • Amy Capomaccio says:

      We’ll see. I think banner ads are going to make a big comeback. BUT, their design and marketing elements will be like nothing we’ve ever seen before! We’ve already got some pretty unique ideas in the works right now.

  51. Luis Miller says:

    Nice post, our company is currently planning its 2011 marketing strategy and mobile marketing is high on our list or targeted users.

  52. Gavin says:

    2011 will see a slight recovery in the economy, thus leading to more marketing dollars and again the banner ads will get revitalized.

Trackbacks

  1. [...] ClickBooth: Affiliate Marketing Predictions for 2011: Will You Make The Cut? [...]

  2. [...] This post was mentioned on Twitter by Jenna Angradi. Jenna Angradi said: RT @CalcCreativity: Want to make more money in 2011? Check out these NEW Affiliate Marketing trends! http://bit.ly/2011MarketingTrends [...]

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