I’m not a great writer by any means. In fact, my 7th grade English teacher told me I’d never have a future in writing. But, that’s the beauty of writing for the web. You don’t need to have an extensive vocabulary or be able to string together sentences the way poets do. Writing for the web is a learned skill and as long as you develop a basic understanding of a few simple concepts, you can turn your words into profits in no time.
Having a passion for writing, I thought it would be a breeze writing this post. As I was approaching page 5, I had to take a step back and realize that I was committing the #1 crime in writing for the web – writing too much. This leads us into the first concept…
Control Your Inner Poet
Take a chill pill, Thoreau. We’re not cooped up in a log cabin getting inspiration from the solitude of nature. Let’s face it, we are surrounded by technology and no one wants to hear your philosophical ramblings. Viewers landed on your page for a reason. They don’t want to dance around your page searching for what it is you’re actually selling. The best way to sell online is to persuade with great copy but give viewers some choices. Segmented paths work really well in allowing viewers to decide how they want to engage. It’s important to keep your content tight, avoid flowery language, long strings of sentences, and metaphors.
Keep It Simple, But Be Careful…
Besides needing a microscope to see the video, I’m not sure what service blue pixel provides at a quick glance. I can see that they are confident enough in their abilities to call themselves “Digital Rock Stars” but ahem…what are you guys doing for me? Oh, right I should read the sub-heading: we help our clients succeed with inspiring experiences and unique visual content by harnessing the power of the image in your everyday life. Say whaaaaaaaaaaaa? I still don’t know what you do. This is a classic example of the toot your own horn syndrome. If you click the “What We Do” tab, you can see exactly what they can do for you. A quick switcheroo? Make the “What We Do” tab the homepage. Problem solved, rockstars.
You need more than a little glue to mend gluepro.com. So, you guys do simple publishing? And what does that mean? Click the save time button and you’re prompted to enter your email to receive your private invite. Byebye, you lost me. Leaving all the elements the same and add a subheading: We’ll post your content to social media sites while you get a full 8 hours of sleep.
How To Write Money-Making Headlines
One of the biggest conversion killers is blowing the headline. The lifeline of a landing page is a strong headline. The most important thing is capturing the viewers attention to get them to read more. A common misconception when it comes to creating headlines? You need to encompass your whole sales pitch into one line. Looooooooooooooooooooooooooong headlines can be effective, but it is important to test both – long and short. Take a look at these money-making headlines:
Ask a question:
“Got Wrinkles? Erase Your Wrinkles Without Surgery.”
Throw in a powerful stat:
“64% of smokers die from smoking related illness”
“Doctors prove 2 out of 3 women can have younger-looking skin in 14 days!”
Create an opportunity:
“If you could save $359 on your home insurance this year, how would you spend that money?”
Appeal with a how-to:
“How to stop smoking in 30 days…or your money back.”
Use the 5W’s (who, what, where, when, why):
“Local Mom Makes $2,400 a Week Working Online”
To the point:
Risk of loss:
“Your credit score could be costing you thousands of dollars”
Focus on what sets the product apart:
“Voted the best anti-aging cream for 2011”
Act like you care:
“Protect yourself before you wreck: Car insurance as low as $9/week”
“Make $150/day or your money back!”
Use a testimonial:
“Quite simply, the finest design software ever released.”
Make Visual Thesaurus Your New Best Friend
Forget all the rules you learned in English class and just have a conversation with your readers. Your middle school teacher probably ingrained in your head to take it easy with the adverbs and adjectives, but go ahead and spice it up! A writer’s best friend= Visual thesaurus.
Original: Weight Loss System
New: Advanced, Rapid Weight Loss System
Original: Work-at-home program
New: Easy, Profitable work-at-home program
Stop Writing And Grab A Cocktail Napkin
You walk into an office 5 days a week, sit down at your desk and write for 8 hours. Creativity can’t be on the clock, too. Some of the best ideas don’t come from inside the walls of a cubicle. Did you know that cocktail napkins are the birthplace of some of the most creative ideas.
Got a creative block? Stop writing. In fact, stop thinking. Someone once told me there’s never an original idea. I found that to be frustrating, but true. So, take a look at others work for inspiration. I didn’t say copy it, but simply refresh your creative juices. It’s easy to get into the habit of writing in a certain structure or tone. Or maybe just keep a pile of cocktail napkins on your desk. Whatever works for you.