Make Money, Not Spend Money For Valentine’s Day

St. Valentine’s Day is upon us! Have you thought about your marketing plan yet? This loving holiday will be here quicker than you think and now is the time to plan on how you can capitalize on the $15.7 billion in consumer spending.

 Consumers more than ever are shopping from the comfort of their own homes rather than standing in long lines and pushing through crowds. You’ll want to have a game plan that gives you the best chance of reaching your target audience. Normally a mailer? Try out additional sources that work best with email submit offers such as { Exclusive Email Submit } : UnlimitedProductRewards – Valentine’s Day Victoria Secret (13424).

 First, you will want to set a goal for yourself. How much revenue did you make last year for St. Valentine’s day? What about just this past holiday? What worked and didn’t work? Even during a recession, each year consumers are spending more and more on holiday gifts and mementos for their loved ones. With the high price of flowers around this holiday, consumer would love an offer like Proflowers (13349) offering discounts down to $19.99. Don’t be the one who misses out on the opportunity of earned income!

 Second, figure out how to whom you will be marketing to. The top 3 groups of consumers receiving the most gifts are teachers, children, and moms. For targeting, think about your ideal customer in terms of age, income, sex, etc. On average, men are spending 2x more than women. With this in mind, you can focus your energy and get the most bang for your buck.

 Third, get your campaigns ready ahead of time. If you’re marketing via email, Proflowers, Sharris Berries, and Red Envelope are great offers to have lined up in advance for a drop. If you have an offer that is already in your regular rotation, ask your Affiliate Strategist for the top Valentine’s focused from/subject lines and creatives.

 For those marketing otherwise, tweaking your banners and text to be more focused towards the holidays are a quick and easy change that will make all the difference. Bake Pops, 100Day Loans, and Zbiddy are all top campaigns with Valentine’s banners already available via your manager.

 During your marketing you will want to be analyzing for optimizations. What creatives worked the best for your sources and audience? What didn’t work? Why? St. Valentine’s Day will be here quicker than you realize and over just the same. Having a plan set up before the holiday arrives will help you maximize your time and focus. Below is a list of campaigns to get you started:

Proflowers – Valentines Day (13349)

Sharis Berries – Valentines Day (13350)

Red Envelope – Valentines Day (13351)

100DayLoans (13166)

Royal Heirloom Ring (11610)

Bake Pops – Email Only (12731)

Bake Pops – Display, Social, & SEO (12732)

Snuggie – As Seen on TV – Email (11029)

$$. Exclusive – Zbiddy Penny Auction – Lower Consumer Cost (13375)

{Exclusive Email Submit}: UnlimitedProductRewards – 1800 Flowers Gift Card (13381)

{Exclusive Email Submit}: UnlimitedProductRewards –FREE M&M Valentine’s Sticker Stamper

{ Exclusive Email Submit } : UnlimitedProductRewards – Valentine’s Day Victoria Secret (13424)

Guest Post: Lauren Simon, Affiliate Strategist