It’s that special time of year – time for friends, family, holidays and of course ONLINE SHOPPING! We all know the two biggest days of the year for email marketing are Black Friday and Cyber Monday but you may not have realized that Thanksgiving Day has risen into the top three busiest days for email marketing!
InternetRetailer.com claims in their article, “Thanksgiving emerges as a major e-mail marketing day,” that this year, Thanksgiving will be the unofficial kickoff to the holiday shopping season. And, according to email-marketing firm Responsys, nearly 80% of major retailers will blast email messages on the holiday; more than any previous year. While many people are away from home for the long Thanksgiving weekend to “relax” with friends and family, there are few to none that will be traveling without their mobile devices glued to their hands. You can be sure that every email message that is blasted out will be hitting their mobile inboxes before, during and after their food comas and football games.
While Thanksgiving may not have taken over as the number one day for email marketing it has certainly become a day that cannot be missed for marketers! So, before you start dreaming about your golden-roasted turkey and fluffy mashed potatoes, now is the time to get your holiday marketing plan set – starting with Thanksgiving Day. Here are a few tips to get you into the holiday marketing spirit:
- Be ready with all of the Black Friday and Cyber Monday holiday themed creatives ASAP
- Focus your drops on consumer products with deal-oriented creatives and subject lines – Think “Free Shipping,” etc.
- Be certain your offers are mobile compatible – this is the year for mobile! And to solidify the last point, a reported 75% of consumers who plan to make purchase via mobile this year are looking for free shipping
- Remember the holiday season is segmented – Black Friday, Cyber Monday, Christmas, Hanukkah, etc. so plan to utilize differing promos, coupons and offers for consumers for each holiday.
Believe it or not, Thanksgiving is just one week away. Capitalize on the biggest shopping time of the year by considering these tips, planning ahead, anticipating set backs and having a back up plan. By preparing early and starting strong on Thanksgiving Day you set the bar for your entire holiday shopping season. To get a real jump-start be sure to contact your Clickbooth rep today to line up the hot holiday offers, listed below, for this Thanksgiving and Holiday Season!
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