Pinterest’s traffic referrals have increased by 66% in the last year, making it the fastest growing social network for referral traffic to date, according to a study by Shareaholic. If you are not utilizing Pinterest to market your brand and bring consumers to your site, you are missing out. Pinterest now drives the second highest amount of traffic of all social media, tripling that of Twitter. While Facebook accounts for more than 10% of overall traffic to publishers in September, Pinterest contributes 3.68% of overall traffic compared to Twitter’s 1.17%. Pinterest actually drives more traffic to publishers than Twitter, LinkedIn, Google+ and Reddit combined. The top three social media drivers (Facebook, Pinterest and Twitter) account for 15.22% of all referral traffic, confirming social media marketing is of utmost importance to any online marketing campaign.
Pinterest is clearly continuing to grow into one of the leading social media platforms driving traffic for publishers. It will be interesting to see how Pinterest’s paid advertisements will fair for the company and if this will help online marketers drive even more traffic. Continue to keep your business represented and active on Pinterest to drive traffic to your site and prepare for the official launch of paid Pinterest advertisements.