RevContent BrandProtect Lets Readers Customize the Content They See

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RevContent, Clickbooth’s burgeoning content monetization platform, has introduced RevContent BrandProtect, a new feature that allows users remove content they do not want to see in the widgets that run below content on editorial properties from around the web.

Drawing inspiration from sites like Facebook, Yahoo, Pandora, Twitter and Google, BrandProtect allows users to provide feedback by removing any content they don’t want to see in a related content widget. When a user clicks on the “X” in the top right corner of a RevContent related content placement, they are given an option to provide specific feedback as to why they do not want to see a specific advertisement or piece of content.

Brand Protection Mouse OverBrand Protection Reasons

RevContent’s algorithms collect the data from this user feedback to deliver relevant and engaging pieces of content to readers, leading to a better user experience across the board.

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