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FTC Updates Testimonial and Endorsement Guidelines

By: Ziare Brown, VP of Compliance
As you know, the FTC recently updated Testimonial and Endorsement guidelines. These guidelines, which were last updated in 1980, address the constantly evolving landscape of the marketing industry. The notice mainly addressed endorsements by consumers, experts, organizations, and celebrities.
Also addressed was the new…

Twitter SPAM Shows No Signs of Slowing Down

As Twitter continues to expand and be adopted by the masses, it seems that a lot of people are continuing to use its power for the wrong reasons. At it’s core, Twitter is an amazing platform that not only helps people connect and network with like-minded people online, but its…

Set New Standards for Advertisers Offering Retention Programs

By Ziare Brown / ziare@clickbooth.com
It is a known fact that affiliate marketing is an industry that is growing at a phenomenal rate. With this growth comes constant maintenance of new and current programs. We take pride that we have continued to lead the industry with compliance. Our new program…

ClickBooth Protects Consumers From Credit Card Auto-Deduction – Sets New Standard For Advertisers Offering Retention Programs

By Clickbooth.com / www.clickbooth.com
Retention offers – advertised programs that engage consumers in recurring monthly charges, are growing at a rapid clip. Affiliate networks are a large part of this growth. IntegraClick Inc. & Clickbooth.com, leaders in Cost Per Acquisition marketing, have developed a new standard to protect consumers from…

Delivering to the End-user

By April Weber / april@clickbooth.com
List managers are constantly on the search for ways to improve deliverability. I continually get asked “How do I inbox AOL, Yahoo, Hotmail, Gmail…?” you name it and they are on the hunt to find answers. There is not one simple answer to that question…