Online performance marketing, as a vehicle for achieving unparalleled company growth and consumer reach, challenges businesses to rethink and redefine “performance”. Advertisers, in our “big data” world, continually leverage performance-based data decisioning, but there’s an underlying value-alignment issue because pricing strategies have not kept pace with the times.
We couldn’t imagine a better way to kick off 2018, which is why we’re spending next month in Las Vegas. While most of our New Year’s resolutions will probably be broken, we are making the exception for a packed three days of networking with affiliates, merchants, vendors and more.
Affiliate World Asia is making its way back to Bangkok, Thailand this December for what looks like another successful year of gathering the top affiliate and performance marketers and placing them into a two-day conference.
It is hard to believe that 2017 is nearly over, let alone that Thanksgiving is right around the corner! With the holidays sneaking up on us rather quickly, it is easy to forget that not everyone has a family to spend the holidays with or is as fortunate to have a homecooked Thanksgiving meal.
Will you be attending ADSUM in Aspen next month? The Clickbooth Team will be making their way to this one of a kind “anti-trade show, trade show” that puts a heavy focus on advertisers and also provides a great opportunity to make connections and receive inside information on the industry.
With the holidays quickly approaching, now is the time when we see consumer spend hitting its yearly peaks. With all this spending, the best opportunities for the online marketers of the world is now! But just with all things, the early bird gets the worm and those beginning to promote holiday offers first are guaranteed to see results first!