By: Peter Varga Jr. / Peter@clickbooth.com
As PPC marketers enter the industry, one of the decisions they will need to make is what style they will be imploring to capture their share of the market. In the early days of PPC marketing, direct linking was the widely accepted promoting style.…

By Ziare Brown / ziare@clickbooth.com
It is a known fact that affiliate marketing is an industry that is growing at a phenomenal rate. With this growth comes constant maintenance of new and current programs. We take pride that we have continued to lead the industry with compliance. Our new program…

By Clickbooth.com / www.clickbooth.com
Retention offers – advertised programs that engage consumers in recurring monthly charges, are growing at a rapid clip. Affiliate networks are a large part of this growth. IntegraClick Inc. & Clickbooth.com, leaders in Cost Per Acquisition marketing, have developed a new standard to protect consumers from…

By Ashlee Pendleton / ashlee@clickbooth.com
The old saying: “Don’t put all your eggs in one basket” may be a cliché but has withstood the test of time for good reason. Risk management techniques of diversification are an important strategy for savvy business people to implement in any industry. When it…

By April Weber / april@clickbooth.com
List managers are constantly on the search for ways to improve deliverability. I continually get asked “How do I inbox AOL, Yahoo, Hotmail, Gmail…?” you name it and they are on the hunt to find answers. There is not one simple answer to that question…

Recently we interviewed Catherine Penzotti and Eric Kretschmar from iSpeakVideo to explore how video spokespeople on websites are changing the face of affiliate marketing online. Catherine and Eric shared many insights on how and why video spokespeople help increase conversions.