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What Do You Want To Know When It Comes To Media Buying?

Tomorrow night I will be interviewing Ryan Gray, from SuperAffiliateTwins.com, and we will be discussing Media Buying.

We will be going over a bunch of hot topics including: Media Buy Sources,  Optimizing Campaigns, Creating Effective Ad Copy, Different ways to advertise (banners, text ads, etc..), Picking the Right Offers, Budget, and a whole lot more!

Have a few Media Buying questions you’d like answered?!? Send me an email at Eric@clickbooth.com, or leave them in the comments section below, and I will do my best to include them in tomorrow’s interview.

I’m really looking forward to prying out some great info from Ryan as well as getting many of your Media Buying questions answered for you.

Will get the interview posted on the blog as soon as I can!

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How To Get The Most Out Of Your Affiliate Summit Experience

I hope you’ll be joining me and the Clickbooth team at the next Affiliate Summit? If not, you’re truly missing one of the best, if not the best, conferences that exist today. If you are coming, make sure to find me and/or someone from the Clickbooth team and say hello!

Here’s a few tips to making sure you get the most out of your time at the show.

Network, Network, Network!
You’re not going to find a better place to meet new people and businesses. The Affiliate Summit crowd is the most friendly you will find. I’ve been to every show, and talked with thousands of people about their experiences at the show, and I’ve yet to meet one person who didn’t find the networking to be one of the best aspects of it. Do NOT sit in your room. Do NOT hang with just the people you know. Instead, find time to introduce yourself to people you’ve never met. Here’s a tip: Go to lunch each day and pick a table that is full but with one seat left. Sit down and introduce yourself to everyone at the table and talk with them. You’ll find that you may end up sitting next to someone who could change your fortunes!

Don’t Miss The Keynotes
Ok, I’m one of the keynotes this summer in NYC, but that doesn’t change how much I mean by this. I’ve seen every keynote since the show existed and I’ve found each one to be different, and very educational. I know it’s hard to get your butt out of bed and be downstairs by 10am (haha) but you can do it. Did you come to the show to sleep in your hotel room? Or learn?

Pick Your Sessions Now
The worst thing you can do is go to the show without a plan. Plan your sessions out ahead of time and stick with them.

Register Early
If I’m not mistaken, you can now register on Saturday. The lines on Monday morning can be pretty intense, but not bad. So if you don’t want to wait at all, make sure you get there on Saturday or even Sunday and get your pass out the way.

Meet Market
On Sunday is the infamous meet market. A big room filled with hundreds of people surrounding another 100 or so tables. It’s loud, jam-packed, and amazing. Sure, you may walk out of there with no voice left, but you’re going to walk out of there with some great connections as well.

Breakfast & Lunch
The Affiliate Summit has the best food you will ever see at a trade show. We’re talking full breakfasts, not continental. And full hot lunches, not cold lunch meat and bread. If your pass includes food, you’d be crazy not to take advantage of it.

And last but not least…

Have Fun
The parties, official or not, are where you need to be at. For an official party list check the Affiliate Summit website.

For over 15-years, Jim Kukral has helped small businesses and large companies like Fedex, Sherwin Williams, Ernst & Young and Progressive Auto Insurance understand how find success on the Web. Jim is the author of the book, “Attention! This Book Will Make You Money“, as well as a professional speaker, blogger and Web business consultant. Find out more by visiting www.JimKukral.com. You can also follow Jim on Twitter @JimKukral.

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10 Great Posts That May Have Passed You By This Week

Another week has come to a close and you know what that means…it’s time for another Blog RoundUP Friday!  That’s right…we’ve compiled a whole new batch of awesome posts you may have missed while you were busy makin that chedda.

So without further ado, here are some of the best posts of the week regarding Affiliate Marketing, Social Media, SEO, Copywriting and more….Enjoy!

Have a blog post you think should be added to this list? Feel free to share them in the comments section below! Also, if you’ve written a post that you would like included in next weeks Blog RoundUp Friday, send an email to Eric@clickbooth.com and we’ll check it out. :-)

Have a great weekend!

Want to be a publisher on Clickbooth’s Exclusive CPA Network? Sign up today!

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FTC Updates Testimonial and Endorsement Guidelines

By: Ziare Brown, VP of Compliance

As you know, the FTC recently updated Testimonial and Endorsement guidelines. These guidelines, which were last updated in 1980, address the constantly evolving landscape of the marketing industry. The notice mainly addressed endorsements by consumers, experts, organizations, and celebrities.

Also addressed was the new requirement of disclosure of important connections between advertisers and endorsers. These new guidelines cause much confusion in our industry and as a result, the FTC has publisher FAQs to help businesses and individuals understand the new guidelines, found here.

The three basic principles the FTC identified are:

  • Endorsements must be truthful and not misleading;
  • If the advertiser doesn’t have proof that the endorser’s experience represents what consumers will achieve by using the product, the ad must clearly and conspicuously disclose the generally expected results in the depicted circumstances;
  • If there’s a connection between the endorser and the marketer of the product that would affect how people evaluate the endorsement, it should be disclosed.

We strongly reading this page as it answers many questions that have lingered since the release of the new guidelines.

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Is Your Landing Page PPV-Ready?

No matter what type of traffic you are working with, as an Affiliate you are probably using a landing page to get the most out of your campaigns. This is especially important with PPV traffic, since you only have such a short time to capture their interest.

It is fairly common knowledge among PPV marketers that the top PPV networks will pop a window that is 800×600 pixels, not full screen width and height. What you may not know, however, is just how little of that space is actually devoted to your ad.

Here is a screenshot from an actual pop from the Hotbar software, which is where Lead Impact gets their traffic. Notice how much space is taken up by the address bar, navigation buttons, and the Hotbar toolbar itself (which they most likely have installed if they have Hotbar on their system):

Lead Impact example

Click for a full scale version

I was pretty surprised the first time I saw this. If you want anything to be guaranteed above the fold, at least on Lead Impact, you had better make it above the 400px line. There are almost no default offer pages that are laid out this way, since they are designed to be viewed on a full browser window. If you are direct linking, there is a good chance you are just throwing money down the drain. I’m not saying 100% of the time, but a lot of the time that’s what happens.

A good way to make sure that your page is going to look the way you want it to is to try it out with the Yet Another Window Resizer add-on for Firefox (or one of the many other add-ons that have this feature). You can set it to any custom size, like 800×600.

The more informed you are about what people are seeing when your ads pop up, the better you can tailor it to them and grab their attention. Make sure that your calls to action, eye-catching images, and important elements are visible before you launch that campaign!

This is a guest post by Josh Todd. Josh has been an Affiliate Marketer for over two years.  He recently released a 22-page guide called PPV 101: A Step-by-Step Campaign Walkthrough. You can download it for free from his blog at http://insideaffiliate.net.

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Clickbooth Campus Begins To Rival Dave & Busters

Hey Everyone, hope you all had a stellar weekend! Now it’s time to get back to the grind and judo chop this week in the face! You with us!? Let’s doooooo it! :-)

But before you jump right into that next campaign, we wanted to give you another quick update on some new additions to the Clickbooth Campus.

Last week, our game room started rivaling our local Dave & Busters as more and more new toys started showing up every day. (Ok…maybe it’s not THAT big, but you get the idea ;-) )

Here are some of the latest additions:

You can never go wrong with some NBA Jam and Race Car Driving am I right!?!?

You can never go wrong with some NBA Jam and Race Car Driving am I right!?!? Booomshakalakalakalaka!

Clicky is reigning champ of the ping pong table. Do you have what it takes to beat him!?!?

Clicky is reigning champ of the ping pong table. Do you have what it takes to beat him!?!?

Something tells me this might be Zac Johnson's favorite thing in our game room.

Something tells me this might be Zac Johnson's favorite thing in our game room.

No game room is complete with out a pool table.

No game room is complete with out a pool table. Especially one with some crazy awesome tiger feet.

Along with the game room, our new gym finally opened up as well! Here’s a sneak peak at what it looks like thus far:

gym1

This is where Clicky gets those Washboard Abs!

gym2

There you have it! Some of the newest additions to the Clickbooth Campus. Stay tuned for more updates as we continue to add more features to our growing workspace!

Want to see the Clickbooth Campus for yourself? Check out our Open House event this August!

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