Black Friday and Cyber Monday are on the horizon – and no matter what your niche, there’s no denying that this is the season to be in affiliate marketing. It may seem early, but if we’ve noticed anything in Black Friday and Cyber Monday (BFCM) affiliate marketing trends over the past few years, it’s that those who prepare ahead of time reap the most rewards.
The Ultimate Mobile & Web Tracker for Media Buyers and Performance Marketers. Learn more about Clickbooth’s preferred Mobile and Web Tracking Platform, ThriveTracker.
In the affiliate marketing industry, cost-per-acquisition is king. It’s the metric that tells an advertiser how much it costs to drive a sale. But as affiliate marketing evolves, with the help of machine learning and advanced analytic tools, we now have the option to gain a deeper understanding into the customer journey.
The Performance Marketing Blue Book annually conducts the largest research survey in the industry to identify and compile a list of the 20 Best CPA Networks that brands, merchants, and agencies should be working with.
It’s hard to believe the kids have headed back to school, and Labor Day is right around the corner. In the typical fast-paced Clickbooth fashion, summer has flown by for our team. But between all the innovation and hard work, we managed to squeeze in a little summertime fun. As we transition into fall, here’s a recap of some of this past season’s events.