Sneak Peak: The True Hollywood Story of Clicky

Many of you first met Clicky at the ASW Conference in Las Vegas this past January. As a major addition to our team at Clickbooth, we thought you should all know a little bit more about how Clicky got started, the twists, the trials, and all that he faced prior to joining Clickbooth. Next week, tune in right here on the Clickbooth Blog on April 2nd, 2010 for the riveting special “The True Hollywood Story of Clicky.” We know...

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Marketing to Baby Boomers Online

Competitive, independent, and full of disposable income, the Baby Boomers (now ages 46-64) are one of the wealthiest and largest market segments in the USA (as well as the UK and Australia). They partied at Woodstock, watched the Watergate scandal on an old Zenith Console TV, protested the Vietnam draft, and saw social and economic changes that younger generations have never experienced. In 2009, the spent over 2 trillion dollars on...

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CB has Fun with Charity Giving and “Casual Friday”

Hey guys. Since it’s Friday, and we are all looking forward to the weekend… I figured it would be a great day to talk about a fun and exciting charity opportunity that benefits young ladies in need of formal wear for prom. The Cinderella Project is sponsored by Every Child, Inc. Anyone can donate an old prom or bridesmaid dress for this event (which takes place nationwide), all dresses are then given away for free to those in...

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An Inside Look at Marketing to Women Ages 35-55 (Part 2)

Last week, I touched on some of the basics of marketing to women ages 35-55. This is a fairly wide age range, and includes both GenX and some of the younger Boomers. (Don’t worry; we’ll get to the Boomers on a later date!) This demographic includes: single moms, married moms, married women (no kids), and single women. These groups can be broken down even further into categories such as: socio-economic status, education level,...

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An Inside Look at Marketing to Women Ages 35-55 (Part 1)

Aside from being the largest demographic group of online buyers, women ages 35-55 constitute a very social, interactive group that spends time online discussing everything from relationships, to sharing their children’s stories and achievements, to exploring business opportunities. Though they are the largest group of online consumers out there – they are harder to market to than other, more compulsive spenders. There are several...

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